Ultraprocessed Foods in Colombia

Purchase intention

Purchase intention will be assessed using 1 item: "How likely are you to consume this product?" Responses will be recorded on a 5-point Likert-style scale ranging from 1 ("Not at all likely") to 5 ("Very likely"). Because this is a single-item measure, the total score ranges from 1 to 5. Higher scores indicate greater purchase intention, whereas lower scores indicate lower purchase intention.

Risk perception

Risk perception will be assessed using 1 item: "How healthy do you think this product is?" Responses will be recorded on a 5-point Likert-style scale ranging from 1 ("Not healthy at all") to 5 ("Very healthy"). Because this is a single-item measure, the total score ranges from 1 to 5. Higher scores indicate that the product is perceived as healthier (i.e., lower perceived risk), whereas lower scores indicate that the product is perceived as less healthy (i.e., higher perceived risk).

Perceived Message Effectiveness

Perceived message effectiveness will be assessed using 3 items, each measured on a 5-point Likert-style scale (1-5): "How much does this label make you worry about what consuming this product will do to you?" (1 = Not at all worried; 5 = Extremely worried) "How much does this label make you think consuming this product is a bad idea?" (1 = Makes me think it's a very good idea to consume it; 5 = Makes me think it's a very bad idea to consume it) "How much does this label discourage you from consuming this product?" (1 = Doesn't discourage me at all; 5 = Completely discourages me) For each product evaluated, a perceived message effectiveness score will be calculated as the mean of the 3 items, resulting in a score ranging from 1 to 5. Higher scores indicate greater perceived message effectiveness, whereas lower scores indicate lower perceived message effectiveness.